If there’s one field in particular that Nikki Field, President of LRD, excels in .. it’s haircare. Yes, it was indeed Nikki who brought us the great range of products from celebrity British hairstylist John Frieda. Whether you were blonde, brunette, straight or frizzy John Frieda had and still has the perfect solution.
Nikki as Director of John Frieda France made the brand a household name by distributing it simultaneously through every distribution channel … a marketing model that left even l’Oreal in awe!
And, talking of the global cosmetics and haircare leader, it’s tonight that L’Oreal Professionel launches the first edition of “La Nuit de la Coiffure” (The Night of Hairstyling), that coincides incidentally with the opening of the Cannes Film Festival for which they are official sponsors.
Tonight the event will be held exclusively in Paris at the Pavillon Champs-Elysées from 19h to 23h where 100 hairstylists will spotlight new techniques and products including innovative Hair Chalk, a compact temporary hair colour in funky shades that washes out in the next shampoo.
Tomorrow evening the event goes national with a network of 2000 participating salons which can be located on the L’Oreal Professionel website.
So, if today has been a “bad hair day for you” … don’t worry there is always a solution … even after sundown!